This initiative is looking to create a database of
members skills and provide a point of contact for anyone looking for help
in a specific area. Obviously, we all have our specialisms, linked to
the field of horticulture. However, many of us come into horticulture
from former careers and the have developed skills in other fields, which
are useful to others. For example, marketing, haulage, engineering, and
Members who are happy to share their knowledge and experience are invited
to contact Mel
Collins to find out how they can get involved.
Digital Workshop: 13th March 2014
Organised by Chris Phillips, this event looked at
the importance of harnessing the digital world to promote our businesses.
Attendees were given information on products and services designed to
help them harness the power of the Internet, according to the needs of
their business. They were able to pick the brains of professionals working
to deliver such services and there were a lot of very useful pointers
It was good to be able to apply a horticultural slant to aspects of social
media that may not appear to have any relevance. It illustrated how connected
our world has become and how we can harness social media to help us communicate
our products and services to a wider, more diverse audience.
'Making Showing More Viable' in 2013
This seminar was designed to investigate ways in which
to make exhibiting at shows more profitable for all involved. Over the
years exhibitors have watched as show organisers have moved in the direction
of garden centres, trying to make their events more relevant to a wider
audience, rather than playing to their horticultural strengths. This homogenisation
of flower shows has diluted the horticultural content to such an extent,
they are alienating the gardening public.
A full report of the seminar is available from
'Help Us to Help You' survey in 2012
This short survey highlighted some very important
issues for members experiencing one of the worse trading years in memory.
A full report of the survey is available from Mel
Virtual Flower Show website
This initiative did not result in take up from the
members, so it has ended and the lessons learned now inform future plans
for on-line support of members.
HEA accredited initiatives
Buy With Confidence
This 'Quality Assurance' scheme is open to all members, who are encouraged
to use the logo within their exhibit space at shows.
It indicates that this exhibitor has undertaken to abide by the HEA code
of conduct in their relationship with all customers.
my Nursery to Your Garden
Initiated in support of various 'Buy British' schemes, the HEA launched
it's own branding to indicate nurseries who grow at least 70% of the plants
they offer for sale in the UK.